Effective Date: April 17, 2026 · Version 1.1 · DATAVAR Technologies
AI-Powered CRM for Field Sales Teams
PLEASE READ THESE TERMS OF USE CAREFULLY BEFORE USING SOOMA AI. BY DOWNLOADING, INSTALLING, ACCESSING, OR USING THIS APPLICATION, YOU AGREE TO BE LEGALLY BOUND BY THESE TERMS. IF YOU DO NOT AGREE, DO NOT USE THE APP.
These Terms of Use ("Terms") constitute a legally binding agreement between you ("User", "you", or "your") and DATAVAR Technologies ("DATAVAR", "we", "us", or "our") governing your access to and use of the SOOMA AI mobile application ("App") and all related services (collectively, the "Services").
If you are using SOOMA AI on behalf of an organisation, employer, or other legal entity ("Organisation"), you represent and warrant that you have full authority to bind that Organisation to these Terms, and references to "you" shall include both you individually and that Organisation.
Your continued use of the App after any modification to these Terms constitutes your acceptance of the modified Terms. We recommend saving a copy of these Terms for your records.
SOOMA AI is a professional-grade, AI-powered Customer Relationship Management (CRM) application for iOS and Android devices, developed with React Native and Expo. It is designed for use by business-to-business (B2B) field sales teams and their managers. The Services include, but are not limited to:
DATAVAR reserves the right to modify, suspend, or discontinue any feature of the Services at any time with reasonable notice to users.
To use SOOMA AI, you must create an account. You agree to provide accurate, current, and complete information during registration and to update such information as necessary to keep it accurate, current, and complete.
You are solely responsible for maintaining the confidentiality of your account credentials (username and password). You agree to:
You are fully responsible for all activities that occur under your account, whether or not you have authorised those activities. DATAVAR Technologies shall not be liable for any loss or damage arising from your failure to maintain account security.
Where SOOMA AI is deployed as part of an enterprise subscription, your Organisation's account administrator controls user access, permissions, and data visibility. Individual users within an enterprise account are subject to both these Terms and any additional policies established by their Organisation.
DATAVAR Technologies reserves the right to verify your identity or your Organisation's details before activating or maintaining your account. We may suspend or terminate accounts where verification cannot be completed satisfactorily.
You agree to use SOOMA AI only for its intended purpose as a professional B2B CRM tool, in compliance with all applicable laws and regulations. You agree NOT to:
You are responsible for ensuring that any personal data you input into SOOMA AI has been collected lawfully and that you have an appropriate lawful basis to process it within the App. This includes obtaining any required consents from individuals whose data you enter as leads or contacts.
SOOMA AI incorporates artificial intelligence (AI) and machine learning (ML) technologies to enhance sales productivity. By using AI features, you acknowledge and agree to the following:
AI-generated features including lead scores, deal prioritisation recommendations, and revenue forecasts are produced by automated algorithms and are provided for informational and productivity purposes only. These outputs are advisory in nature and do not constitute professional business, financial, legal, or strategic advice.
DATAVAR Technologies does not warrant that AI-generated lead scores, forecasts, or recommendations will be accurate, complete, reliable, or suitable for any specific business decision. Sales outcomes are subject to many factors beyond the scope of our AI models, including market conditions, competitive dynamics, and individual negotiation.
You and your Organisation are solely responsible for all business decisions made on the basis of AI outputs from SOOMA AI. We strongly recommend that AI-generated recommendations be reviewed by qualified sales professionals before being acted upon. Do not rely solely on AI outputs for significant commercial decisions.
Our AI models are trained on historical data and may reflect biases or patterns present in that data. Performance may vary across different industries, geographies, or sales contexts. DATAVAR continuously works to improve model accuracy and fairness but cannot guarantee perfect results.
By using SOOMA AI, you acknowledge and agree that all CRM data, lead information, deal records, contact data, and other business data that you or your Organisation input into SOOMA AI ("Customer Data") may be used by DATAVAR Technologies for research and development ("R&D") purposes. This includes, but is not limited to, improving AI/ML models, developing new features and products, conducting data analysis, and advancing the state of the art in sales intelligence technology. DATAVAR Technologies will implement appropriate technical and organisational safeguards to protect Customer Data used for R&D purposes. Please refer to our Privacy Policy for full details.
All CRM data, lead information, deal records, contact data, and other business data that you or your Organisation input into SOOMA AI ("Customer Data") remains the exclusive property of your Organisation. DATAVAR Technologies claims no ownership rights over your Customer Data.
By using SOOMA AI, you grant DATAVAR Technologies a non-exclusive, worldwide, royalty-free licence to host, process, store, transmit, analyse, and display your Customer Data for the purposes of: (a) providing and improving the Services as described in these Terms and our Privacy Policy; and (b) research and development ("R&D"), including improving AI/ML models, developing new features and products, conducting data analysis, and advancing sales intelligence technology. The licence for purpose (a) terminates upon account closure, subject to applicable retention obligations. The licence for purpose (b) survives account closure with respect to aggregated, anonymised, or pseudonymised data derived from your Customer Data prior to closure.
You are solely responsible for:
You may export your Customer Data from SOOMA AI at any time through the App's export functionality. Upon termination of your account, you have 30 days to export your data before it is permanently deleted from our systems, subject to any applicable legal retention obligations.
For enterprise customers and organisations subject to GDPR, CCPA, or equivalent regulations, a Data Processing Agreement (DPA) is available upon request. Please contact legal@soomaai.com to obtain a DPA.
SOOMA AI, including its software code, architecture, AI/ML models, user interface design, graphics, branding, logos, trademarks, documentation, and all other content and materials (collectively, "DATAVAR IP"), are owned by DATAVAR Technologies or its licensors and are protected by applicable intellectual property laws.
Subject to your compliance with these Terms and payment of applicable fees, DATAVAR Technologies grants you a limited, non-exclusive, non-transferable, revocable licence to install and use the App on authorised iOS and Android devices within your Organisation solely for your internal business purposes.
You may not, without DATAVAR's prior written consent:
If you provide DATAVAR with feedback, suggestions, or ideas regarding the App ("Feedback"), you hereby grant DATAVAR a royalty-free, perpetual, irrevocable, worldwide licence to use, incorporate, and commercialise such Feedback in any manner without compensation or obligation to you.
Access to SOOMA AI is provided on a subscription basis. Specific pricing, plan features, and subscription tiers are set out at https://www.soomaai.com/pricing or as agreed in a separate Order Form or enterprise agreement between your Organisation and DATAVAR Technologies.
All subscription fees are due in advance for the billing period selected (monthly or annual). Fees are non-refundable except as expressly set out in these Terms or as required by UAE consumer protection law or applicable regulations.
Subscriptions automatically renew at the end of each billing period unless cancelled at least 30 days before the renewal date. You will be notified of any price changes at least 60 days before they take effect on your subscription.
DATAVAR may offer a free trial period. Unless you cancel before the trial ends, your subscription will automatically convert to a paid plan and your designated payment method will be charged. DATAVAR reserves the right to modify or discontinue free trial offerings at any time.
If payment is not received within 14 days of the due date, DATAVAR reserves the right to suspend access to the Services. Accounts suspended for non-payment may be terminated if outstanding amounts remain unpaid for more than 30 days after suspension.
All fees are exclusive of applicable taxes including UAE Value Added Tax (VAT). You are responsible for paying all applicable taxes, duties, or levies imposed by any governmental authority in connection with your use of the Services.
THE APP AND SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND. DATAVAR TECHNOLOGIES EXPRESSLY DISCLAIMS ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. DATAVAR TECHNOLOGIES MAKES NO WARRANTY THAT THE APP WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT AI-GENERATED OUTPUTS WILL BE ACCURATE. USE OF THE APP AND RELIANCE ON ANY INFORMATION OBTAINED THROUGH THE APP IS AT YOUR OWN RISK.
DATAVAR TECHNOLOGIES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, BUSINESS, OR GOODWILL, EVEN IF DATAVAR TECHNOLOGIES HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
In jurisdictions that do not allow the exclusion or limitation of certain damages, our liability shall be limited to the greatest extent permitted by applicable law. In all cases, DATAVAR's total aggregate liability to you for any claims arising out of or relating to these Terms or the Services shall not exceed the total fees paid by you to DATAVAR in the twelve (12) months preceding the claim giving rise to liability.
You agree to defend, indemnify, and hold harmless DATAVAR Technologies and its affiliates, officers, directors, employees, contractors, agents, licensors, and service providers from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable legal fees) arising out of or relating to:
You may terminate your account and discontinue use of the Services at any time by notifying DATAVAR Technologies at legal@soomaai.com. Termination will take effect at the end of your current billing period unless you have grounds for immediate termination under applicable law.
DATAVAR Technologies may suspend or permanently terminate your access to the Services, with or without notice, if:
Upon termination, your licence to use the App ceases immediately. You must uninstall the App from all devices. Your Customer Data will remain accessible for export for 30 days following termination, after which it will be deleted in accordance with our Privacy Policy. Provisions that by their nature should survive termination (including Sections 6.1, 7, 9, 10, 11, 13, and 14) shall survive.
DATAVAR Technologies will use commercially reasonable efforts to maintain the Services with an uptime target of 99.5% measured on a monthly basis. Planned maintenance will be communicated at least 48 hours in advance wherever possible. Scheduled maintenance will be conducted during off-peak hours.
DATAVAR may from time to time deploy updates, patches, or new features to the App. Some updates may be mandatory for continued use of the Services. You agree to install mandatory updates promptly. DATAVAR is not obligated to provide any specific updates or to maintain backward compatibility with prior versions.
Technical support is provided in accordance with the support plan included with your subscription. Support requests may be submitted to support@soomaai.com or through the in-App support channel. DATAVAR does not guarantee specific response times for non-enterprise subscribers but will endeavour to respond promptly.
These Terms shall be governed by and construed in accordance with the laws of the United Arab Emirates, without regard to its conflict of law provisions. Specifically, these Terms shall be subject to the laws applicable in the Emirate of Dubai, UAE.
For matters arising under international data protection law (including GDPR), the applicable data protection legislation of the relevant jurisdiction shall apply in addition to UAE law.
The United Nations Convention on Contracts for the International Sale of Goods (CISG) does not apply to these Terms.
Before initiating any formal dispute resolution, you agree to contact DATAVAR Technologies at legal@soomaai.com and attempt to resolve any dispute informally. We will make good-faith efforts to resolve the dispute within 30 days of receiving your written notice.
If informal resolution fails, the parties agree to submit the dispute to mediation before a mutually agreed mediator in Dubai, UAE. The costs of mediation shall be shared equally between the parties.
If mediation is unsuccessful within 60 days, any dispute, controversy, or claim arising out of or relating to these Terms, or the breach, termination, or invalidity thereof, shall be finally resolved by binding arbitration under the rules of the Dubai International Arbitration Centre (DIAC). The arbitration shall be conducted in English, in Dubai, UAE, before a sole arbitrator. The arbitral award shall be final and binding on both parties.
Notwithstanding the above, either party may seek emergency injunctive or other equitable relief from a court of competent jurisdiction in Dubai to prevent irreparable harm or to protect intellectual property rights pending the resolution of any dispute.
To the extent permitted by applicable law, you waive any right to bring claims against DATAVAR Technologies as a plaintiff or class member in any class action, collective action, or representative proceeding.
SOOMA AI is distributed through the Apple App Store and Google Play Store. Your use of those stores is subject to Apple's and Google's applicable terms. In the event of any conflict between these Terms and app store terms with respect to the App, these Terms shall prevail to the extent legally permissible.
SOOMA AI may integrate with or link to third-party services. Your use of such third-party services is governed by their respective terms of service and privacy policies. DATAVAR Technologies is not responsible for the practices of third-party services.
DATAVAR Technologies reserves the right to modify these Terms at any time. We will notify you of material changes by:
Your continued use of the App after the effective date of any changes constitutes your acceptance of the new Terms. If you do not agree to any modification, you must discontinue using the App and cancel your subscription before the changes take effect. Material changes will not apply retroactively.
These Terms, together with our Privacy Policy (https://www.soomaai.com/privacy) and any applicable Order Form or enterprise agreement, constitute the entire agreement between you and DATAVAR Technologies with respect to the App and supersede all prior understandings, agreements, representations, and warranties.
If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it enforceable.
DATAVAR's failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. Any waiver must be in writing and signed by an authorised representative of DATAVAR Technologies.
You may not assign or transfer any rights or obligations under these Terms without DATAVAR's prior written consent. DATAVAR may assign these Terms in connection with a merger, acquisition, or sale of assets with notice to you.
DATAVAR Technologies shall not be liable for any delay or failure in performance resulting from causes beyond its reasonable control, including natural disasters, war, terrorism, labour disputes, government actions, Internet or telecommunications failures, or pandemics.
These Terms are provided in English. In the event of any discrepancy between an English version and any translated version, the English version shall prevail.
For questions, concerns, or notices relating to these Terms of Use, please contact:
| Company | DATAVAR Technologies |
| Legal Contact | Legal Team |
| legal@soomaai.com | |
| Website | https://www.soomaai.com |
| Terms URL | https://www.soomaai.com/terms |
| Privacy Policy | https://www.soomaai.com/privacy |
| Address | United Arab Emirates |
We are committed to responding to all legitimate legal enquiries promptly and in good faith. For urgent matters, please mark your email subject line as “URGENT LEGAL NOTICE – SOOMA AI”.
© 2026 DATAVAR Technologies · SOOMA AI Terms of Use · Effective: April 17, 2026 · Version 1.1