Revenue operations
Sales Cloud
CRM, pipeline, forecasting, AI scoring, sequences, tasks, and automations.
CRM and lead management Pipeline and deal stages AI lead scoring Revenue forecasting Quota tracking Sequences Automations Tasks and follow-ups
NewArabic SHAP explanations · now generally available
Simplify CRM, Automations and HRMS in One Unified AI Platform.
Arabic onboarding included · UAE PDPL-compliant · Tailored deployment
Real-time pipeline
Tasks and sequences
Trusted by UAE field teams
Two platforms, one workspace
Sell smarter. Run the team behind the pipeline.
Most companies stitch together a CRM, an HR system, a sequence tool, and an automation platform. SOOMA AI brings the operating layer together with one login and one bilingual workflow.
People operations
People Cloud
HR, attendance, leave, documents, payroll readiness, and self-service.
People directory Attendance and time tracking Leave management Payroll readiness Documents Onboarding workflows Goals and reviews Employee self-service
One loginOne design systemOne bilingual workspaceOne price
Choose your operating area
Choose the business area you want to improve first.
Pick CRM, Automation, or HRMS to see the outcomes, operating steps, and SOOMA product surfaces behind each area.
CRM
Turn pipeline activity into trusted revenue decisions.
Sales leaders see pipeline health, AI lead priority, forecast scenarios, quota gaps, and follow-up work in one place.
What improves
- Know which deals need attention today
- Coach reps with AI scoring reasons
- Forecast best, expected, and worst case revenue
- Keep tasks and pipeline stages connected
How it works
- 01Capture leads, stage, owner, value, and activity
- 02Score and explain priority in Arabic and English
- 03Track follow-ups, quota, and cold-deal risk
- 04Review forecast and team performance
01
Revenue dashboard
Pipeline value, expected revenue, cold-deal risk, and closing work are visible immediately.
- Live KPI cards
- At-risk deal alerts
02
AI lead scoring
Each lead gets a score with Arabic and English reasons managers can use for coaching.
- Score with explanations
- Clear next-best priority
AI LEAD SCORE
Al Ibreeq Logistics
Sheikh Zayed Rd · Dubai · AED 12,000
0
ARABIC SHAP REASONS · أسباب النتيجة
+12
High deal value vs org avg
قيمة الصفقة أعلى من المتوسط
+15
Demo stage reached
وصل لمرحلة العرض العملي
+8
Strong digital presence
حضور رقمي قوي
+6
Active in last 7 days
نشط خلال 7 أيام
-2
Industry below win-rate
قطاع أقل من معدل الفوز
03
Pipeline board
Teams manage deals by stage, owner, value, probability, and follow-up activity.
- Custom deal stages
- Tasks attached to deals
Sales PipelinePipeline · 536 deals
New529
AED 5.7M
Black Shadow Cars
AED 12K
● 70
PROBABILITY
Contacted6
AED 68K
X Car Rental
AED 12K
● 75
PROBABILITY
Demo1
AED 12K
Al Ibreeq Logistics
AED 12K
● 87
PROBABILITY
04
Forecast and quota
Sales leaders compare best, expected, and worst case scenarios with quota visibility.
- 3-scenario forecast
- Quota and coverage checks
Revenue ForecastNext 6 months
Best case
UP
AED 0
130% of expected
Expected
OK
AED 0
Probability-weighted
Worst case
DN
AED 0
60% of expected
AI Business Suite
Capabilities under CRM, Automation, and HRMS.
Each capability supports one of the three main areas above, so buyers can connect features back to the section they care about.
AI lead scoring
Every score includes plain-language reasons in Arabic and English, so managers coach with evidence.
CRM / scoring / reasonsForecasting and quota
Track pipeline coverage, quota gaps, expected revenue, and best-case or worst-case scenarios.
CRM / quota / forecastSequences and automations
Auto-enroll leads on stage entry, run follow-up plays, and keep every action attached to the deal.
Automation / triggers / runsTasks and push
Assign follow-ups, track progress, notify the right team, and keep mobile reps moving.
Automation / tasks / mobilePeopleOps HRMS
Employee profiles, attendance, leave, documents, performance, goals, and self-service in the same workspace.
HRMS / attendance / leaveBilingual by default
Arabic and English interface support, RTL-ready layouts, and manager workflows built for the Gulf.
Platform / Arabic / RTLWhatsApp ready
Capture the sales motion where it already happens: calls, WhatsApp, field visits, and quick notes.
CRM / WhatsApp / field salesTrust foundation
Built around privacy, platform administration, subscriptions, audit-friendly workflows, and UAE PDPL expectations.
Platform / PDPL / adminPricing
Competitive packages for real operating teams.
Start with CRM essentials, then add team operations, automation, intelligence, and PeopleOps when the business needs it.
Bronze
Core Sales CRMFor small teams that need the essentials to manage leads, pipeline, and daily sales work.
AED1,490/ yrAED 1,490 / yearAED 2,000 setup
- Dashboard
- Leads workspace
- Assigned leads
- Pipeline board
- Revenue forecast
- AI priority list
- Lead activity logging
- English and Arabic interface
- Web and mobile access
Most popular
Silver
Team OperationsFor teams that need task coordination, admin controls, and stronger sales operations.
AED981/ user / yrAED 7,848 / year for 8 usersAED 2,000 setup
- Everything in Bronze, plus:
- Task management
- Task assignment
- Task progress tracking
- Task notifications
- Team management
- Pipeline settings
- Notification preferences
- Email templates
Gold
Automation and IntelligenceFor growing teams that need automated follow-up, reporting, and stronger sales intelligence.
AED801/ user / yrAED 8,010 / year for 10 usersCustom setup
- Everything in Silver, plus:
- Email and SMS sequences
- Workflow automations
- SMS notifications
- Reports builder
- Advanced follow-up automation
- At-risk lead dashboards
- Conversation intelligence summaries
- WhatsApp QR inbox
Diamond
Full PlatformFor organizations that need the full workspace across sales, operations, trust, and PeopleOps.
AED621/ user / yrAED 31,050 / year for 50 usersCustom deployment
- Everything in Gold, plus:
- PeopleOps HRMS
- Employee profiles
- Leave management
- Attendance tracking
- HR documents
- HR workflows
- Performance and goals
- HR analytics
- Payroll readiness
- Proposal generator
- PDPL trust center
All prices in AED · exclude 5% VAT · annual billing = 2 months free · custom Diamond pricing on request
Customers
Field sales leaders measure the difference.
+52pp“SOOMA gives our account managers one place to track field visits, pipeline value, and follow-ups across the UAE.”
3.2x“The Arabic and English lead explanations changed how our managers coach. The team trusts the priority list now.”
99.4%“Our pipeline used to live in WhatsApp threads. SOOMA turns those conversations into structured sales work.”
FAQ
Common questions from UAE and GCC teams.
Quick answers to what buyers ask before booking a demo. Don't see your question? Reach us in Arabic or English.
Is SOOMA AI available in Arabic?
Yes. SOOMA AI is bilingual by default — full Arabic and English interfaces, RTL-ready layouts, Arabic SHAP explanations for AI lead scoring, and Arabic onboarding included with every plan.
Is SOOMA AI compliant with UAE PDPL?
Yes. SOOMA AI is built around UAE PDPL expectations, with privacy controls, platform administration, audit-friendly workflows, and tailored data residency available on enterprise deployments.
How does AI lead scoring work?
Every lead score includes plain-language reasons in Arabic and English, so managers can coach with evidence. Scores update as activity, stage, and engagement signals change.
Can I migrate from Zoho CRM, HubSpot, or Salesforce?
Yes. Our team handles data migration — leads, contacts, pipeline stages, activities, and users — as part of onboarding, with Arabic-speaking support available.
Does SOOMA AI work with WhatsApp?
Yes. SOOMA AI is WhatsApp-ready and captures the sales motion where it already happens: calls, WhatsApp messages, field visits, and quick notes are all linked to the deal.
Does SOOMA AI include HR and payroll?
Yes. The PeopleOps HRMS layer covers employee profiles, attendance, leave, documents, performance, goals, payroll, and self-service — in the same bilingual workspace as the CRM.
How much does SOOMA AI cost?
Plans start at AED 149/month (Bronze, solo) and scale through Silver (AED 109/user/month for 2–10 users), Gold (AED 89/user/month for 10–50 users), and Diamond (custom for 50+). Annual billing is 2 months free. All prices exclude 5% VAT.
Which GCC countries does SOOMA AI serve?
SOOMA AI serves SMEs across the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman. Headquartered in Abu Dhabi with Sun–Thu 09:00–18:00 GST support hours.
Contact
Let's talk about your sales team.
Tell us about your team and the platform owner will receive your inquiry as a super-admin ticket. We respond in Arabic or English within one business day.
Emailinfo@sooma.comWhatsApp+971 50 2196990
OfficeAbu Dhabi, UAE
Support hoursSun-Thu · 09:00-18:00 GST
Tailored to your team
Live demo, Arabic onboarding, data migration help, and a deployment scoped to sales and PeopleOps.
Ready to see SOOMA AI configured to your industry?
Book a live demo for sales, automations, and PeopleOps in Arabic or English.