Revenue operations
Sales Cloud
CRM, pipeline, forecasting, AI scoring, sequences, tasks, and automations.
CRM and lead management Pipeline and deal stages AI lead scoring Revenue forecasting Quota tracking Sequences Automations Tasks and follow-ups
NewArabic SHAP explanations · now generally available
AI-powered revenue operations platform for UAE and GCC B2B & B2C sales teams, combining CRM, pipeline management, forecasting, lead scoring, and sales execution in one bilingual workspace.
CRM, pipeline, forecasting, sequences, and AI lead scoring, plus the People Ops layer (HR, attendance, payroll, leave, documents) that runs the team behind the pipeline. One bilingual workspace for UAE and GCC.
Arabic onboarding included · UAE PDPL-compliant · Tailored deployment
Real-time pipeline
Tasks and sequences
Trusted by UAE field teams
Two platforms, one workspace
Sell smarter. Run the team behind the pipeline.
Most companies stitch together a CRM, an HR system, a sequence tool, and an automation platform. SOOMA AI brings the operating layer together with one login and one bilingual workflow.
People operations
People Cloud
HR, attendance, leave, documents, payroll readiness, and self-service.
People directory Attendance and time tracking Leave management Payroll readiness Documents Onboarding workflows Goals and reviews Employee self-service
One loginOne design systemOne bilingual workspaceOne price
01 SALES — Dashboard
See pipeline health at a glance.
Total pipeline, expected revenue, win rate, deals closing this month, and AI insights are visible in one product surface.
- 5 KPI cards refreshed in real time
- AI insights detect cold deals automatically
- 6-month forecast with three scenarios
02 SALES — AI Lead Scoring
Every score, with the reasons.
Instant 1-100 scoring with factor explanations in Arabic and English. Reps know why a lead scored high, and managers coach with evidence.
- Score in milliseconds
- Reasons in Arabic and English
- Deal value, stage, enrichment, recency, and win-rate signals
03 SALES — Pipeline & Tasks
Pipeline, follow-ups, and sequences in one place.
Drag-and-drop pipeline with custom stages per industry. Tasks, sequences, and automation runs stay attached to the deal.
- Custom stages per organization
- Tasks and sequences on every deal
- Manager rollups by team and branch
04 SALES — Forecast & Quota
Forecasts your sales leaders trust.
Best case, expected, and worst case projections come from real deal history. Track quota by rep and team.
- 3-scenario monthly and quarterly forecast
- Quota tracking by rep and team
- Adjustable conversion rates per stage
05 PEOPLE — HR Overview
The team behind the pipeline.
Headcount, profile coverage, pending leave, expiring documents, and open workflows appear inside the same operating workspace.
- 5 PeopleOps metrics in one view
- Visa, ID, and contract expiry alerts
- Recent activity from every employee
06 PEOPLE — Attendance
Time tracking your team actually uses.
Web or mobile clock-in/out. Late, absent, and on-leave statuses are computed automatically across branches and teams.
- Web and mobile clock-in/out
- Auto late, absent, and leave detection
- Branch and team rollups
07 PEOPLE — Payroll & Payslips
Run payroll, distribute payslips, done.
Gross and net pay by employee, approval before payout, and self-service payslip access for every employee.
- Gross and net per employee
- Approval workflow before payout
- Self-service payslip history
Sales Cloud1/7
AI LEAD SCORE
Al Ibreeq Logistics
Sheikh Zayed Rd · Dubai · AED 12,000
0
ARABIC SHAP REASONS · أسباب النتيجة
+12
High deal value vs org avg
قيمة الصفقة أعلى من المتوسط
+15
Demo stage reached
وصل لمرحلة العرض
+8
Strong digital presence
حضور رقمي قوي
+6
Active in last 7 days
نشط خلال 7 أيام
-2
Industry below win-rate
قطاع أقل من معدل الفوز
Sales Pipeline
Pipeline · 536 deals
NEW529
AED 5.7M
Black Shadow Cars
AED 12K
● 70
PROBABILITY
CONTACTED6
AED 68K
X Car Rental
AED 12K
● 75
PROBABILITY
Pro Car Rent
AED 12K
● 79
PROBABILITY
DEMO1
AED 12K
Al Ibreeq Logistics
AED 12K
● 87
PROBABILITY
PROPOSAL2
AED 24K
Spectre Rent
AED 12K
● 82
PROBABILITY
WON12
AED 142K
Miami Car Rental
AED 12K
● 95
PROBABILITY
Revenue Forecast
Next 6 months
BEST CASE (6MO)
UP
AED 0
130% of expected
EXPECTED (6MO)
OK
AED 0
Probability-weighted
WORST CASE (6MO)
DN
AED 0
60% of expected
ATTENDANCE · TODAY
Today's clock-ins
● 38 IN● 4 LATE● 3 LEAVE● 2 ABSENT
PAYROLL · MAY 2026
Payroll run
GROSS PAYROLL
$
AED 0
47 employees
NET PAYROLL
↗
AED 0
After deductions
PENDING APPROVAL
⏳
0
Reviews open
The complete platform
Sales and People in one bilingual workspace.
Built for repeatable sales execution, field mobility, and platform ownership without scattering data across tools.
AI lead scoring
Every score includes plain-language reasons in Arabic and English, so managers coach with evidence.
Scoring / reasons / AR + ENForecasting and quota
Track pipeline coverage, quota gaps, expected revenue, and best-case or worst-case scenarios.
Pipeline / quota / forecastSequences and automations
Auto-enroll leads on stage entry, run follow-up plays, and keep every action attached to the deal.
Triggers / actions / runsTasks and push
Assign follow-ups, track progress, notify the right team, and keep mobile reps moving.
Tasks / native FCM / mobilePeopleOps HRMS
Employee profiles, attendance, leave, documents, performance, goals, and self-service in the same workspace.
HR / attendance / leaveBilingual by default
Arabic and English interface support, RTL-ready layouts, and manager workflows built for the Gulf.
Arabic / English / RTLWhatsApp ready
Capture the sales motion where it already happens: calls, WhatsApp, field visits, and quick notes.
WhatsApp / field salesTrust foundation
Built around privacy, platform administration, subscriptions, audit-friendly workflows, and UAE PDPL expectations.
PDPL / admin / billingPricing
Competitive packages for real operating teams.
Start with CRM essentials, then add team operations, automation, intelligence, and PeopleOps when the business needs it.
Bronze
Core Sales CRMFor small teams that need the essentials to manage leads, pipeline, and daily sales work.
AED1,490/ yrAED 1,490 / yearAED 2,000 setup
- Dashboard
- Leads workspace
- Assigned leads
- Pipeline board
- Revenue forecast
- AI priority list
- Lead activity logging
- English and Arabic interface
- Web and mobile access
Most popular
Silver
Team OperationsFor teams that need task coordination, admin controls, and customer invoicing.
AED981/ user / yrAED 7,848 / year for 8 usersAED 2,000 setup
- Everything in Bronze, plus:
- Task management
- Task assignment
- Task progress tracking
- Task notifications
- Team management
- Pipeline settings
- Invoices
- Notification preferences
- Email templates
Gold
Automation and IntelligenceFor growing teams that need automated follow-up, reporting, and stronger sales intelligence.
AED801/ user / yrAED 8,010 / year for 10 usersCustom setup
- Everything in Silver, plus:
- Email and SMS sequences
- Workflow automations
- SMS notifications
- Reports builder
- Deal health scoring
- At-risk lead dashboards
- Conversation intelligence summaries
- WhatsApp QR inbox
Diamond
Full PlatformFor organizations that need the full workspace across sales, operations, trust, and PeopleOps.
AED621/ user / yrAED 31,050 / year for 50 usersCustom deployment
- Everything in Gold, plus:
- PeopleOps HRMS
- Employee profiles
- Leave management
- Attendance tracking
- HR documents
- HR workflows
- Performance and goals
- HR analytics
- Payroll readiness
- Proposal generator
- PDPL trust center
All prices in AED · exclude 5% VAT · annual billing = 2 months free · custom Diamond pricing on request
Customers
Field sales leaders measure the difference.
+52pp“SOOMA gives our account managers one place to track field visits, pipeline value, and follow-ups across the UAE.”
3.2x“The Arabic and English lead explanations changed how our managers coach. The team trusts the priority list now.”
99.4%“Our pipeline used to live in WhatsApp threads. SOOMA turns those conversations into structured sales work.”
FAQ
Common questions from UAE and GCC teams.
Quick answers to what buyers ask before booking a demo. Don't see your question? Reach us in Arabic or English.
Is SOOMA AI available in Arabic?
Yes. SOOMA AI is bilingual by default — full Arabic and English interfaces, RTL-ready layouts, Arabic SHAP explanations for AI lead scoring, and Arabic onboarding included with every plan.
Is SOOMA AI compliant with UAE PDPL?
Yes. SOOMA AI is built around UAE PDPL expectations, with privacy controls, platform administration, audit-friendly workflows, and tailored data residency available on enterprise deployments.
How does AI lead scoring work?
Every lead score includes plain-language reasons in Arabic and English, so managers can coach with evidence. Scores update as activity, stage, and engagement signals change.
Can I migrate from Zoho CRM, HubSpot, or Salesforce?
Yes. Our team handles data migration — leads, contacts, pipeline stages, activities, and users — as part of onboarding, with Arabic-speaking support available.
Does SOOMA AI work with WhatsApp?
Yes. SOOMA AI is WhatsApp-ready and captures the sales motion where it already happens: calls, WhatsApp messages, field visits, and quick notes are all linked to the deal.
Does SOOMA AI include HR and payroll?
Yes. The PeopleOps HRMS layer covers employee profiles, attendance, leave, documents, performance, goals, payroll, and self-service — in the same bilingual workspace as the CRM.
How much does SOOMA AI cost?
Plans start at AED 149/month (Bronze, solo) and scale through Silver (AED 109/user/month for 2–10 users), Gold (AED 89/user/month for 10–50 users), and Diamond (custom for 50+). Annual billing is 2 months free. All prices exclude 5% VAT.
Which GCC countries does SOOMA AI serve?
SOOMA AI serves SMEs across the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman. Headquartered in Abu Dhabi with Sun–Thu 09:00–18:00 GST support hours.
Contact
Let's talk about your sales team.
Tell us about your team and the platform owner will receive your inquiry as a super-admin ticket. We respond in Arabic or English within one business day.
Emailinfo@sooma.comWhatsApp+971 50 2196990
OfficeAbu Dhabi, UAE
Support hoursSun-Thu · 09:00-18:00 GST
Tailored to your team
Live demo, Arabic onboarding, data migration help, and a deployment scoped to sales and PeopleOps.
Ready to see SOOMA AI configured to your industry?
Book a live demo for sales, automations, and PeopleOps in Arabic or English.