iFleet on SOOMA AI — +52pp visits logged after rollout.

“SOOMA gives our account managers one place to track field visits, pipeline value, and follow-ups across the UAE.”

The challenge

• Field-sales coverage across multiple emirates with reps moving between customer sites every day.
• Visit logs were captured in mixed channels — WhatsApp, voice notes, occasional CRM entries — and the manager dashboard was always out of date by Friday.
• Pipeline value rolled up to a single corporate view, hiding which branch or zone was over- or under-performing.

What we built together

• Rolled out SOOMA on iFleet account-manager tablets with one-tap visit logging and GPS-stamped activity entries.
• Configured branch-level pipeline rollups by emirate so the manager view shows Dubai, Abu Dhabi, Sharjah independently.
• Connected the WhatsApp QR inbox so customer messages from existing accounts auto-attach to the right deal.

What changed

• +52pp increase in logged visits per rep per week in the first quarter after rollout.
• Friday pipeline review reduced from a two-hour reconciliation exercise to a 20-minute coaching conversation.
• Manager dashboard now mirrors operational reality — branch-level decisions get made on real data.

See SOOMA configured for iot and fleet management, or book a demo tailored to your operation.