Pricing for SOOMA AI — the bilingual CRM & HRMS for UAE and GCC SMEs
Four plans, transparent AED pricing, two months free on annual billing, and Arabic onboarding included on every tier. All prices exclude 5% VAT.
| Plan | Best for | Monthly | Annual (per user) | Setup |
|---|---|---|---|---|
| Bronze | Solo founders & one-person sales | AED 149 / mo | AED 1,490 / yr (2 months free) | AED 2,000 |
| Silver (most popular) | 2–10 user sales teams | AED 109 / user / mo | AED 1,090 / user / yr | AED 2,000 |
| Gold | 10–50 user revenue teams | AED 89 / user / mo | AED 890 / user / yr | Custom |
| Diamond | 50+ user organizations needing PeopleOps | Custom | AED 621 / user / yr (typical) | Custom deployment |
What's in every plan
- Full bilingual interface (Arabic + English, RTL-ready)
- Arabic onboarding by a real human in your timezone
- UAE PDPL-aligned data handling
- Web + native iOS / Android access
- Lead activity logging and pipeline board
What's different between plans
Bronze is the personal sales workspace — leads, pipeline, forecast, AI prioritisation, tasks, calendar reminders, and bilingual web/mobile access. Pick it if you are a solo founder or a single field rep.
Silver adds connected team operations: task assignment, projects and dependencies, shared chat, Gmail sync, email templates, quotation generation, and pipeline controls. Most sales teams of 2–10 reps land here.
Gold adds the revenue intelligence layer: AI Assistant with voice, sequences, workflow automation and autopilot, reports, WhatsApp conversion, conversation intelligence, inventory, launch planning, and Idea Hub. It is for growing revenue teams that have outgrown manual follow-up.
Diamond adds the full PeopleOps V2 platform — employee lifecycle, organisation structure, leave, attendance, secure documents, performance, payroll readiness, HR reporting, proposal generation, PDPL trust, and public integrations. It is for organisations running sales and HR on one workspace.
How annual billing works
Annual billing = 12 months for the price of 10. The annual price in the table above is what you pay once, billed at signup. There is no auto-renew without a written confirmation.
Why our pricing is lower than Salesforce or HubSpot
We are a UAE company building for UAE buyers. We don't price in USD and convert; we don't sell add-on packs for Arabic; and we don't gate field-sales features behind enterprise tiers. See how SOOMA compares to Zoho CRM.
Frequently asked
Is the 5% VAT included?
No. All listed prices exclude 5% VAT. Your invoice will show VAT separately.
Can I switch tiers mid-contract?
Yes. Upgrades are pro-rated immediately. Downgrades take effect at the next billing cycle.
Do you offer non-profit or startup discounts?
Yes — startups in Hub71, in5, DIFC FinTech Hive, and DMCC accelerator programs get 30% off the first year on any plan. Email info@sooma.com with your acceptance letter.
What payment methods do you accept?
Manual AED invoices and bank transfers are the default. Enterprise contracts can use SWIFT.
Is there a free trial?
We offer a 14-day pilot on Silver — fully configured with your team's data — instead of a generic trial. Book a demo to start.