Pricing for SOOMA AI — the bilingual CRM & HRMS for UAE and GCC SMEs
Four plans, transparent AED pricing, two months free on annual billing, and Arabic onboarding included on every tier. All prices exclude 5% VAT.
| Plan | Best for | Monthly | Annual (per user) | Setup |
|---|---|---|---|---|
| Bronze | Solo founders & one-person sales | AED 149 / mo | AED 1,490 / yr (2 months free) | AED 2,000 |
| Silver (most popular) | 2–10 user sales teams | AED 109 / user / mo | AED 981 / user / yr | AED 2,000 |
| Gold | 10–50 user revenue teams | AED 89 / user / mo | AED 801 / user / yr | Custom |
| Diamond | 50+ user organizations needing PeopleOps | Custom | AED 621 / user / yr (typical) | Custom deployment |
What's in every plan
- Full bilingual interface (Arabic + English, RTL-ready)
- Arabic onboarding by a real human in your timezone
- UAE PDPL-aligned data handling
- Web + native iOS / Android access
- Lead activity logging and pipeline board
What's different between plans
Bronze is a personal CRM — leads, pipeline, forecast, AI priority list, no admin features. Pick it if you're a solo founder or a single field rep validating the product.
Silver adds team operations: task assignment, manager rollups, pipeline settings, invoicing, email templates. Most sales teams of 2–10 reps land here.
Gold adds automation and intelligence: sequences, workflow automations, SMS notifications, reports builder, deal-health scoring, WhatsApp QR inbox, conversation-intelligence summaries. Growing revenue teams that have outgrown manual follow-up.
Diamond adds the full PeopleOps HRMS — employee profiles, leave, attendance, documents, performance reviews, payroll readiness, proposal generator, and a PDPL trust center. Organizations running sales and HR on one workspace.
How annual billing works
Annual billing = 12 months for the price of 10. The annual price in the table above is what you pay once, billed at signup. There is no auto-renew without a written confirmation.
Why our pricing is lower than Salesforce or HubSpot
We are a UAE company building for UAE buyers. We don't price in USD and convert; we don't sell add-on packs for Arabic; and we don't gate field-sales features behind enterprise tiers. See how SOOMA compares to Zoho CRM.
Frequently asked
Is the 5% VAT included?
No. All listed prices exclude 5% VAT. Your invoice will show VAT separately.
Can I switch tiers mid-contract?
Yes. Upgrades are pro-rated immediately. Downgrades take effect at the next billing cycle.
Do you offer non-profit or startup discounts?
Yes — startups in Hub71, in5, DIFC FinTech Hive, and DMCC accelerator programs get 30% off the first year on any plan. Email info@sooma.com with your acceptance letter.
What payment methods do you accept?
Stripe (cards, Apple Pay, Google Pay), Telr (UAE), and SWIFT for enterprise.
Is there a free trial?
We offer a 14-day pilot on Silver — fully configured with your team's data — instead of a generic trial. Book a demo to start.