You don't need a CRM admin. You need a CRM that runs without one.

You started the company, you closed the first 30 customers, and you're still on the WhatsApp threads when a deal moves. The CRMs you've been shown require a full-time admin to keep up to date. SOOMA AI is the one a UAE SME owner can actually run themselves.

What you actually need on day one

• A list of leads in one place — not seven WhatsApp threads, three emails, and a spreadsheet.
• A pipeline you can see in 30 seconds — total value, what's closing this month, what's going cold.
• Bilingual onboarding — so your Arabic-speaking reps actually use it after week one.
• Pricing that makes sense for a small team — AED 149/mo solo, AED 109/user/mo for teams of 2–10.
• HR when you're ready — same workspace, no second contract.

What you don't need yet

You don't need a "Marketing Cloud," a "Service Cloud," or a "Commerce Cloud." You don't need 200 custom fields. You don't need an enterprise SSO integration with three identity providers. You don't need a six-month implementation. Skip the vendors that sell you those — you'll buy them later if they actually become a problem.

The plan that fits most SME owners

Silver — AED 109 per user per month for teams of 2 to 10, billed annually with two months free. Adds task assignment, manager rollups, pipeline settings, invoicing, and email templates on top of the Bronze CRM essentials. Most UAE SMEs land here for the first 18 months.

Want to see what your pipeline would look like in SOOMA? Send us your lead list (CSV, Zoho export, even a screenshot of your spreadsheet) and we'll set up a real demo configured to your business before the call.

What changes after week one

Most SME owners we work with report the same shift: the team stops asking "where did we leave that conversation?" because the answer is in the deal. The Friday review takes 20 minutes instead of two hours. New hires are productive in their first week because the UI is in their language. You stop being the bottleneck.

See the full pricing breakdown on the pricing page, or jump straight to booking a demo.