NUVOR Auto Care on SOOMA AI — 99.4% WhatsApp threads captured as pipeline.

“Our pipeline used to live in WhatsApp threads. SOOMA turns those conversations into structured sales work.”

The challenge

• High-end auto-care customers reach out almost exclusively via WhatsApp — quote requests, scheduling, fleet renewals.
• Prior CRM required reps to manually log each conversation. Realistically, they didn't, and ~40% of pipeline was invisible to management.
• Quoting workflow lived in a separate spreadsheet that drifted from the CRM weekly.

What we built together

• Enabled SOOMA's WhatsApp QR inbox on the existing business number — zero number changes for customers.
• Configured automatic deal attachment based on phone number; new messages attach to existing deals, new numbers spawn new leads.
• Pipeline stages tailored to auto-care: enquiry → quote → booked → in service → invoiced → won.

What changed

• 99.4% of WhatsApp inbound conversations now map to a structured deal — versus an estimated 60% before.
• Reps stopped dual-entering activity; the WhatsApp thread *is* the activity log.
• Manager visibility into actual pipeline value increased to match operational reality.

See SOOMA configured for premium auto and fleet branding, or book a demo tailored to your operation.