CRM for UAE auto dealers, rentals, and workshops.

NUVOR Auto Care manages 99.4% of WhatsApp threads through SOOMA. iFleet logs +52pp more field visits since rolling out. SOOMA AI is built around the way UAE automotive sales actually happens: showroom walk-ins, WhatsApp price-checks, fleet renewals, and branch-level rollups.

Why generic CRMs miss the automotive motion

Auto sales doesn't fit the inside-sales mold. A customer walks into the showroom, a rep follows up on WhatsApp two days later, the fleet manager asks for a tailored proposal a week after that, and the deal closes when someone drives in to test-drive.

Generic CRMs structure this as a single 'deal' — which loses the cadence. SOOMA structures it as a deal with a WhatsApp conversation, a showroom visit log, a proposal artifact, and a test-drive activity. Same record, real timeline.

How SOOMA configures for automotive

• Pipeline stages tailored to auto. Lead → Showroom visit → Quote → Test drive → Negotiation → Won. Custom stages per branch.
• Branch-level rollups. Dubai showroom, Abu Dhabi service center, Sharjah used-car lot — each is a first-class branch with its own pipeline.
• Fleet customer profiles. B2B fleet customers tracked alongside individual buyers; renewal dates surfaced in the priority list.
• WhatsApp price-check capture. Customers who ping for a quote on WhatsApp become structured leads automatically — no manual logging.

Customers in this space

NUVOR Auto Care turned its WhatsApp-based sales motion into structured pipeline. iFleet logs every field visit across branches. Both run SOOMA bilingually — managers in Arabic, dispatch in English. Read the case study →

Want to see SOOMA configured to your specific operation? Book a demo and we'll mirror your branches, pipeline stages, and customer profiles before the call.